The “Blue Ocean” Name Wasn’t Our Idea…
It came out of a meeting our founder, Craig Helgerson, had with an Ivy League-educated marketing consultant with thirty years of experience in the banking community.
Craig quickly sensed a disproportionate amount of energy and interest from this consultant who had already determined there was no monetary opportunity for him to benefit from a relationship with this company.
The meeting quickly went to the subject of “Blue Ocean” business strategies…
He went on to say, “Entrepreneurs often claim that they have created a blue ocean business strategy but once you look hard at what they have done it falls short of the definition; however, you really have created a blue ocean business strategy but you don’t even talk about it.”
The consultant then patiently went on to explain that a textbook blue ocean strategy makes the status quo obsolete by replacing it with a far better and often times less expensive product or service.
After some time to reflect on this idea that began as a business intermediary back in 2007, Craig was able to recognize that what he created (unintentionally) met the definition perfectly.
“The creation of a never before seen approach to an uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs.”
~ Financial Times Lexicon
“All I wanted was a way that we could control the ever-shifting ground under acquisitions”
Artificial Intelligence Comes to the Sale of Businesses…
As Artificial Intelligence has been gaining prominence within the marketplace, in 2019 Craig immersed himself into the study of this hugely disruptive wave of technology in order to fully understand what was about to change the face of business over the coming decades.
Again to his surprise, he learned that what he had done when building BOALA’s proprietary platform over the past years already had a name and was actually a textbook application of what is known as,
“Model-Based Reasoning Artificial Intelligence”
In artificial intelligence, model-based reasoning refers to an inference method used in expert systems based on a model of the physical world. With this approach, the main focus of application development is developing the model. Then at run time, an “engine” combines this model knowledge with observed data to derive conclusions such as a diagnosis or a prediction. ~ Wikipedia
Note – Blue Ocean’s Model-Based Reasoning Platform does not underwrite commercial loans. Each lender will ultimately have their own underwriting guidelines and will always have the final say in the viability of a transaction.
Give us a call to learn more.